The Economics Era of Values-Driven Marketing
In this episode of Scale By Numbers, we spoke with David Allison. David has been described as a human values expert, a global researcher and a best-selling author. His company, Valuegraphics, focuses on mapping the core human values of everyone on earth and has spent decades doing research on values-driven data. It’s all about market research, marketing, and what actually makes people tick.
David is a national keynote speaker, and Best Seller and author of We Are All The Same Age Now and, most recently, The Death of Demographics.
Key Takeaways in this episode:
Want to learn more about David Allison and Value Graphics, start HERE
Check Out David's new Book, "The Death of Demographics," HERE.
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