Scale By Numbers

Bonus Episode: Be Brave, get out there, and have conversations Guest Alex Low-Lately

July 06, 2021 James Vanreusel Season 1 Episode 13
Scale By Numbers
Bonus Episode: Be Brave, get out there, and have conversations Guest Alex Low-Lately
Show Notes

Learn Business Growth Strategies

💡Guest: Alex Low Head of Enterprise Strategy and Sales at Lately.

💡Who is Alex Low?

Alex has been in sales for quite a while, around 15 years, to be exact. He's recently joined Team Lately to help launch them into the stratosphere.

💡You can find him on:

And take a look at Lately, at Lately.ai. 

🚀What is Lately? Lately is a social media management platform that creates content for you using A.I. Lately's A.I. takes your long-form content and turns it into dozens of social posts that drive engagement and use keywords that are proven to work well with your audience. 

Creating and then distributing social posts across ALL social platforms takes forever, so using A.I. to turn content like blogs, podcasts, video, etc., into social posts and then distributing 

💡What is the best piece of advice to give people on their marketing efforts? The biggest thing? Talk to your customers in a way that is meaningful to them. Go talk to your existing customer base, and give them your 30-second elevator pitch to get them to tell YOU what they think you do for them. If you asked 10 clients, you would get 10 very different answers because everything is based on how they interpret things. 

💡Paid content versus unpaid?

  • Paid or unpaid, if a post is put in front of you, you're going to react the same way.
  •  If you are looking at a paid post, you will react the same way you are organically viewing it. 
  • Your brain can't differentiate between paid and not paid at that point. 
  • Each platform uses paid content. Differently, some platforms like Linkedin do not rely heavily on ad revenue, unlike Facebook. 

💡Linkedin :  Being constantly visible is big on Linkedin; that is something that Lately can help with. Leaving digital breadcrumbs for your audience to never completely forget about you. 

💡How do you keep learning? Marketing shifts every month, so staying on top of what's going on in the industry is not easy. Alex recommends listening to podcasts about this specific topic and coming out regularly so you will always stay on top of the trends. Websites like Social Media Today and a Facebook group called My First Million are also helpful. 

💡How do you view partnerships?  You can not be too rigid in partnerships. In the recent Lately partnerships with UpContent and

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